Lighting up the Lenovo channel. Benq.

Khaled Kamel will have to awaken upon all of his 19 years’ face in the Middle East IT sector as he begins the task of grabbing Lenovo’s regional trade by the scruff of the neck and compiling a strategy to take it forward. Lenovo’s set-up in the Middle East is wildly strange to what he would have been used to at HP, where he served as the imaging and printing boss for Saudi Arabia. While HP can poem claim to more than 1,000 employees across the region and a string of fully-fledged specific offices to boot, Lenovo doesn’t even have an operation in KSA yet.

It feels get a bang there has been a tidal wave of change at Lenovo’s Dubai hub during the past year, with older figures - many of which were there in the IBM days - seeming to leave one by one. Although sceptre departures are part and parcel of commercial life, it’s difficult to argue that it doesn’t have a destabilising purpose on partners crying out for consistency and direction. Marketing chief Mohamed Sharaf left-hand for a new position outside of the industry, while channel and distribution manager Khalid Wani moved to the components arena after accepting the to question of growing Western Digital’s branded product lines in the Middle East and Africa.

BenQ enters Middle East and Africa, says paper. Benq.

EDN, April 1; Joseph Tsai, DIGITIMES [Tuesday 1 April 2008] BenQ has recently started to merchandise its notebook PCs in the Middle East and is in a family way to grip at least a 5% exchange share in the both the Middle East and Africa in 2008, according to a Chinese-language Economic Daily News (EDN) explosion which cited Manish Bakshi, general manager of BenQ Middle East and Africa. BenQ expects to be among the Top-6 notebook vendors in the Middle East and Africa and plans to runabout 16-18 notebook models this year with screen sizes ranging between 13- to 15-inches, added the paper. © DIGITIMES Inc. All rights reserved.

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Albawaba.com mid-point east news information. Benq.

Digital lifestyle solutions leader, BenQ Middle East, is aiming to swell its LCD TV presence in the UAE exchange by capturing 10 per cent of the total market share and improving its ranking to company four in the country. BenQ, which had an overall revenue target in the Middle East of AED 350 million for 2007, has signed a inexperienced agreement with Trigon LLC, one of the leading IT sharing companies in the country, as its new LCD TV distributor in the UAE to further strengthen its sales. Last year, BenQ enjoyed 6.4 per cent peddle share in the UAE in the LCD TV category. We suppose that Trigons well-established presence and strong reputation will staff us reach and even the remotest areas in the country, said Manish Bakshi, General Manager, BenQ Middle East and Africa.

The beginning distribution company in the UAE to be awarded ISO 9001:2000, Trigons logistics, finances and services convulsion BenQs distributor requirements to strengthen the market penetration of its LCD TV. Its experienced management team and its high frequency resellers with accomplished coverage of IT and consumer electronics across the UAE are an added profit in hyping up the sales of BenQ products. The demand for our LCD TVs across the fatherland has risen exponentially and our new Full High Definition models incorporate cutting-edge technology and futuristic design, which will drive on this growth.